Key Points:
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Legislative Scope
The Digital Duty of Care proposal invites feedback from platforms and civil society on the new opt-out framework.
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User Choice
Under the My Feed, My Way scheme, users can select a default personalised stream or a plain chronological list of posts.
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Implementation
Tech firms must display pop-up prompts to both new and existing accounts to offer the choice directly in the app.
Australia unveiled a draft law that would let social media users switch off algorithm driven feeds. The move follows a broader push for stronger online safety norms across the nation. Announced on September 8 2026, the Digital Duty of Care proposal invites feedback from platforms, industry bodies and civil society. Under the My Feed, My Way scheme, users could pick a default personalised stream or a plain chronological list of posts from friends and creators they follow. Tech firms must display pop up prompts to both new and existing accounts, offering the choice directly in the app. The legislation also empowers the eSafety agency to issue removal notices to non compliant services. Non compliance could attract fines up to 79 million Australian dollars, roughly 750 crore rupees. Indian digital regulators watch the development, noting its potential ripple effects on Bharat’s own online policy debates.
Australia Gives Users Choice Over Social Feed
Government officials say the new framework shifts responsibility onto platform providers. They must build a toggle that lets users move between a personalised feed and a simple chronological view. Such a requirement aims to curb the endless scroll that keeps users glued to screens.
Meanwhile the rule obliges companies to show clear pop up messages whenever an account is created or updated. Pop up dialogs will explain the two feed options and let users decide instantly. These notices must appear in the native language of the user, ensuring comprehension across the multicultural population.
Overall the initiative seeks to give Australians real agency over what appears on their screens. The approach mirrors concerns raised by mental health experts about addictive design. Critics warn that without strict enforcement, platforms may hide the option behind confusing menus.
Digital Duty Of Care Draft Legislation Released
Released on Tuesday, the draft legislation outlines a set of obligations for social media firms, AI chatbots and gaming platforms. The text places a duty on these services to protect users under the age of 18 from features that cause negative behavioural impact.
Stakeholders from the tech sector argue that algorithmic recommendations help surface diverse content. Feedback from civil society groups stresses that many young users experience doomscrolling and exposure to harmful material.
The draft also grants the eSafety agency power to issue removal notices to non compliant apps and websites. Proposals require companies to document risk assessments and publish the steps taken to mitigate identified harms.
Opting Out Of Algorithm Driven Content Displays
Users will be presented with a clear choice at the moment they sign up for a service. They can select a default feed that relies on personal data or opt for a feed that only shows posts from accounts they explicitly follow.
Choice is reinforced by a mandatory pop up that appears each time a user revisits the platform after a period of inactivity. Under the law, the pop up must include a brief explanation of the benefits and drawbacks of each option.
The evidence cited by lawmakers points to a rise in addictive scrolling patterns linked to opaque recommendation engines. Research from Australian universities shows a correlation between algorithm exposure and increased anxiety among teenagers.
Greater Online Safety Norms For Australian Citizens
Australia aims to create a safer digital environment by targeting content that glorifies crime, promotes eating disorders or spreads hostile ideas about women and gender equality. The rule also bans pornography that could cause serious mental health distress.
Regulators will monitor compliance through regular audits and require platforms to report on the effectiveness of their protective measures. Children will benefit from restrictions on features that encourage endless engagement, such as auto‑play videos.
Features that trigger compulsive use must be clearly labelled, and platforms are expected to provide easy ways to disable them. Content that poses a risk to mental well‑being will be flagged for removal within a defined timeframe.
User Control Over Personalized Social Media Feeds
Finally the legislation promises a tangible shift in power from opaque algorithms to the individual user. Such empowerment could reshape how Australians interact with digital spaces and influence global debates on online governance. Bharat’s own policymakers are likely to observe these developments closely, weighing how similar safeguards might reinforce the country’s commitment to a secure and open internet.
